The BasicsThe Issue + Our ApproachHow We StartedWhere We AreOur Team
The BasicsThe Issue + Our Approach
How We StartedWhere We AreOur Team

“Representation isn't just nice, it's a necessary part of a safe and equitable health system.”

The Basics The Educated Birth creates teaching tools for pregnancy, childbirth, and postpartum health education that are effective, accessible, inclusive and high-quality. Our content is created specifically for reproductive health professionals (ie. birthworkers, doulas, childbirth educators, public health workers, midwives, OBGYNS, etc.) to help them more confidently, comprehensively, and equitably support a wide range of parents and parents-to-be.

Our primary suite of print and digital materials includes infosheets, activity sheets, anatomy graphics, planners, checklists, illustrations, and more. We also publish educational and storytelling content for parents and professionals through Everyday Birth Magazine and Life's Work documentary.
The Issue + Our Approach Inequity in reproductive healthcare is a complex issue that needs to be confronted from many angles. Since 2016, The Educated Birth has done so by developing and refining a suite of teaching materials for reproductive health professionals that represents and celebrates the many identities and presentations of people in our communities (before, during, after, and excluding pregnancy*), with inclusive language written and designed to be easy to read and to teach with, and strategically structured to help professionals personalize their support to each parent, and to help parents make informed decisions on each step of their journey.

Today, The Educated Birth has created hundreds of illustrations and infographics featuring pregnant people, parents, and support people of different races, sexual orientations, body shapes and sizes, hair textures and styles, disabilities, and more. Our team has published 12 issues of Everyday Birth Magazine, a biannual print and digital magazine focusing on photography, home, hospital, and birth center birth stories, and educational articles. We've created an interactive online photo-audio-documentary called Life's Work, featuring Roots Community Birth Center, a Black woman-owned birth center in Minnesota. Through these platforms, we have invited parents and professionals (especially those from communities often left out of the "mainstream") to share their knowledge and stories.
How We Started When founder Cheyenne Varner became a birth worker in 2016, she couldn't find imagery of Black pregnant women online. When she googled combinations of "Black," "woman," and "pregnant" much of what she found felt insulting — more images of upset Black women looking at pregnancy tests, and pregnant white women wearing black than of healthy, happy, Black pregnant women. This was her catalyst — she realized she'd stumbled into a deep, vast, wide gap — and that an incredible number of people across a spectrum of identities and experiences have not been able to see themselves when learning about their bodies and navigating some of our most intimate experiences and decisions.
Where We Are + Where We're Going The Educated Birth has been recognized by influential organizations including Doula Trainings International, Birthing Advocacy Doula Training, Ancient Art Midwifery, Common Sense Childbirth, Inc (founded by the acclaimed Black midwife, Jennie Joseph), Hypnobabies, and SisterSong (the largest national Reproductive Justice collective).

Our materials have become known and are used internationally — with customers in Canada, Germany, the UK, the Netherlands, Australia, New Zealand, and most recently South Korea — among other countries. We currently translate and publish materials in Spanish, reaching a wider multilingual audience.

Our ambition and conviction to provide more intersectional reproductive health education grows and grows! And we’re growing too! If you believe in what we’re doing, consider supporting our work.

*Why include “excluding pregnancy?” Because not everyone who can become pregnant desires to become pregnant— and not everyone can become pregnant either. This is another group of people who often become stigmatized and/or left out in reproductive health discourse.

Meet The Team

Cheyenne Varner

Founder + Creative Director


Cheyenne Varner is a certified birth and postpartum professional. She is 32 years old, a wife, and mother to one daughter and one baby on-the-way, based in Richmond, VA. Cheyenne is the copywriter, illustrator, and designer for all TEB materials.

How would you describe yourself in two words?
Creative Dreamer
What does a health equitable world for parents and parent-to-be look like to you?
A world where people navigating fertility, pregnancy, birth, postpartum and early parenting would easily be able to find education, affirming and quality medical care, ample support physically, mentally, emotionally, and financially, and would experience high rates of positive experiences and outcomes — even through complex situations. A world of care that focuses more on the individual person/parents/family in front of them than attempts to create one-size-fits-all systems. A world that compassionately holds space for a wide variety of preferences, choices, and experiences.

Janice Formichella

Content + Partnership Manager


Janice Formichella has been a defender of all aspects of reproductive justice since the time she could say the words. Besides working on our team and working as a freelance writer she is a breakup/dating coach and the host of the podcast Breakups, Broken Hearts, and Moving On.

How would you describe yourself in two words?
Passionate and independent
What does a health equitable world for parents and parent-to-be look like to you?
Unlimited access to ideas and options for individuals and their families and the freedom to choose based solely on what is best, safest, and most joyful for them.

Ruth Guerra

Digital & Marketing Consultant


Ruth Guerra has supported the digital strategy of mission-driven and social justice organizations over the last few years, including the Women’s March. With an MA in Future Design, she also leads teams in co-designing meaningful futures with her Phenomena Method.

How would you describe yourself in two words?
Joyfully curious
What does a health equitable world for parents and parent-to-be look like to you?
Transparency and empathy, not just in healthcare but society as a whole. We should prioritize full wellbeing of parents, including postpartum support, paid parental leave, and affordable access to childcare.

Keia Alexis

Communications Manager


Keia's first experience with reproductive work was with Cheyenne as a doula for her first child. With more education, she began to understand the importance of this work and where she fits into the puzzle. Outside of her work with TEB, Keia owes a business as a business manager helping businesses scale and grow.

How would you describe yourself in two words?
Curious and caring
What does a health equitable world for parents and parent-to-be look like to you?
A world where the healthcare system is less mysterious, easily accessible, and where people of all colors are taken seriously as humans. A place where we can trust that all healthcare professionals have all of our best interest at heart and where we are all represented in all areas of the healthcare profession.

Rosa Sierra

Spanish Translator


Rosa is a professional doula with a degree in Public Health. Her past experience includes teaching sex ed to ESOL high school students, supporting non-profits, clinics, and national COVID programming in the creation of Spanish language harm reduction, mental and preventative health resources, and expanding the RI bilingual doula collective, Doulas Conectadas.

How would you describe yourself in two words?
Resiliently Optimistic
What does a health equitable world for parents and parent-to-be look like to you?
A world that centers our collective safety and joy. One that understands that compassion and pleasure are protective social determinants of health, and combined with knowledge, access, support, and agency, would allow us to exist beyond mere survival/subsistence. One where parents and parents-to-be do not have to consistently choose between enrichment activities or bills, health insurance or nutritious food, quality time with their children or overtime, pregnancy or promotion... The strength of our relationships is one of the most influential factors of our health. I believe a health equitable world allows parents the time and flexibility to build that relationship with each other and their children with minor sacrifice - if any at all.
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